Library

<body><table dir="ltr" border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td valign="top"> <p align="center"> <img src="_derived/publicat.htm_cmp_watermar010_bnr.gif" width="600" height="80" border="0" alt="Publications Library"> <p align="center"> <script language="JavaScript"></script><script language="JavaScript"></script><a href="consulting.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav1'].src=MSFPnav1h.src" onmouseout="if(MSFPhover) document['MSFPnav1'].src=MSFPnav1n.src"><img src="_derived/consulting.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Consulting Services" align="middle" name="MSFPnav1"></a> <script language="JavaScript"></script><a href="government.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav2'].src=MSFPnav2h.src" onmouseout="if(MSFPhover) document['MSFPnav2'].src=MSFPnav2n.src"><img src="_derived/government.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Government" align="middle" name="MSFPnav2"></a> <script language="JavaScript"></script><a href="biography.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav3'].src=MSFPnav3h.src" onmouseout="if(MSFPhover) document['MSFPnav3'].src=MSFPnav3n.src"><img src="_derived/biography.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Biography" align="middle" name="MSFPnav3"></a> <script language="JavaScript"></script><a href="positivespace/ps.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav4'].src=MSFPnav4h.src" onmouseout="if(MSFPhover) document['MSFPnav4'].src=MSFPnav4n.src"><img src="positivespace/_derived/ps.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="PositiveSpace" align="middle" name="MSFPnav4"></a> <script language="JavaScript"></script><a href="technotes/technotes.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav5'].src=MSFPnav5h.src" onmouseout="if(MSFPhover) document['MSFPnav5'].src=MSFPnav5n.src" target="_top"><img src="technotes/_derived/technotes.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="TechNotes" align="middle" name="MSFPnav5"></a> <script language="JavaScript"></script><a href="presentations.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav6'].src=MSFPnav6h.src" onmouseout="if(MSFPhover) document['MSFPnav6'].src=MSFPnav6n.src"><img src="_derived/presentations.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Presentations" align="middle" name="MSFPnav6"></a> <img src="_derived/publicat.htm_cmp_watermar010_hbtn_p.gif" width="140" height="30" border="0" alt="Publications Library" align="middle"> <script language="JavaScript"></script><a href="subscriptions.htm" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav7'].src=MSFPnav7h.src" onmouseout="if(MSFPhover) document['MSFPnav7'].src=MSFPnav7n.src"><img src="_derived/subscriptions.htm_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Subscriptions" align="middle" name="MSFPnav7"></a> <script language="JavaScript"></script><a href="http://www.wardell.org/conference" language="JavaScript" onmouseover="if(MSFPhover) document['MSFPnav8'].src=MSFPnav8h.src" onmouseout="if(MSFPhover) document['MSFPnav8'].src=MSFPnav8n.src"><img src="_derived/ext1012_cmp_watermar010_hbtn.gif" width="140" height="30" border="0" alt="Seminars" align="middle" name="MSFPnav8"></a> <p align="center"> <a href="./"><img src="_derived/home_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Home" align="middle"></a> <a href="search.htm"><img src="_derived/search.htm_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Search" align="middle"></a> <a href="info/_weklqwl_40420lftfvpZ.htm"><img src="info/_derived/_weklqwl_40420lftfvpZ.htm_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Next Step" align="middle"></a> <a href="partners.htm"><img src="_derived/partners.htm_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Partners" align="middle"></a> <a href="bookstore/bookstore.htm"><img src="bookstore/_derived/bookstore.htm_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Bookstore" align="middle"></a> <a href="http://www.wardell.org/hosting/index.html"><img src="_derived/ext1132_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Hosting" align="middle"></a> <a href="http://www.dw-jotd.com/"><img src="_derived/ext1133_cmp_watermar010_gbtn.gif" width="95" height="20" border="0" alt="Joke of the Day" align="middle"></a> <hr>  <p>Here are some of the collected publications by <a href="biography.htm" target="main">David J. Wardell</a>.  They are accessible either as pages on this site or using links to the sites where they are displayed. The more recent material is displayed here, in addition to other pieces that are of significant importance or interest.</p> <p>Copyright restrictions limit the display of some material.  Note that <i>none</i> of the material may be redistributed or reproduced without written permission from the copyright holder.</p> <p><a href="heard_here_first.htm" target="_blank"> <img border="0" src="images/here_first.gif" align="left" width="146" height="60" alt="Heard Here First!"></a>They sound familiar because they've come to be widely accepted by the travel and technology industries, or they have been proven right over time.  You heard them here <i>first</i> in any case.  Here are just a few of the predictions, forecasts, and strategic assessments I've made over the years in print that gave you early warning of what was going to happen--if you were reading these pages.  Often you would have had <i>five or ten year</i>s to plan and make adjustments to your business or technology position.</p> <p>You'll find this analysis displayed to your left.  If you move your cursor over the text the display will pause. The original sources are found in the library below.  You may also view <i><b>Heard Here First!</b></i> summarized on one page by <a href="heard_here_first.htm" target="_blank">Clicking Here</a>.</p> <blockquote> <h3><a name="searching" href="search.htm" target="_blank">SEARCHING</a></h3> </blockquote> <p><a href="search.htm" target="_blank">Click here</a> to open a window to the search form.  This allows you to search for documents on this site containing specific words or combinations of words. The text search engine will display a weighted list of matching documents, with better matches shown first. Each list item is a link to a matching document; if the document has a title it will be shown, otherwise only the document's file name is displayed. A brief <a href="search.htm#querylang" target="_blank">explanation</a> of the query language is available, along with examples.</p> <hr> <div align="center"> <table border="1" style="border-collapse: collapse" cellpadding="3"> <tr> <td width="100%" height="13" align="center" colspan="2"> <p align="center"><a href="publicat_nf.htm" target="_top"><font size="1"><b>Click Here to if you need to bypass the "frames" version of this page.</b></font></a></p> </td> </tr> <tr> <td width="388" height="18"><a href="crs_access_fees.htm" target="main">CRS Access Fees</a></td> <td width="124" height="18" align="right">November, 1984</td> </tr> <tr> <td width="388" height="36"><a href="considering_the_nibs_option.htm" target="main">Considering the NIBS Option: Who Needs A Neutral System?</a></td> <td width="124" height="36" align="right">December, 1985</td> </tr> <tr> <td width="388" height="18"><a href="arms_technology.htm" target="main">ARMS Technology</a></td> <td width="124" height="18" align="right">January, 1986</td> </tr> <tr> <td width="388" height="18"><a href="software_decisions.htm" target="main">Software-Based Travel Decisions</a></td> <td width="124" height="18" align="right">November, 1988</td> </tr> <tr> <td width="388" height="18"><a href="travel_auditing_software.htm" target="main">Travel Auditing Software & Services</a></td> <td width="124" height="18" align="right">February, 1989</td> </tr> <tr> <td width="388" height="18"><a href="understanding_yield_management.htm" target="main">Understanding Yield Management</a></td> <td width="124" height="18" align="right">March, 1989</td> </tr> <tr> <td width="388" height="18"><a href="technology_leadership.htm" target="_blank">Technology: It Calls For A Real Leader</a></td> <td width="124" height="18" align="right">August, 1989</td> </tr> <tr> <td width="388" height="18"><a href="crs_evolution_in_the_1990s.htm" target="main">CRS Evolution in the 1990s</a></td> <td width="124" height="18" align="right">September, 1989</td> </tr> <tr> <td width="388" height="18"><a href="technology_leadership.htm" target="_top">Technology Leadership</a></td> <td width="124" height="18" align="right">October, 1989</td> </tr> <tr> <td width="388" height="18"><a href="understanding_leading_edge.htm" target="_blank">Understanding The Leading Edge</a></td> <td width="124" height="18" align="right">January, 1990</td> </tr> <tr> <td width="388" height="18"><a href="leading_edge.htm" target="_top">You Need the Leading Edge</a></td> <td width="124" height="18" align="right">January, 1990</td> </tr> <tr> <td width="388" height="18"><a href="living_in_hard_times.htm" target="main">Living In Hard Times</a></td> <td width="124" height="18" align="right">January, 1991</td> </tr> <tr> <td width="388" height="18"><a href="canadas_global_matrix.htm" target="main">Canada's Global Matrix</a></td> <td width="124" height="18" align="right">June, 1991</td> </tr> <tr> <td width="388" height="18"><a href="etdns_potential_and_reality.htm" target="main">ETDNs: Potential and Reality</a></td> <td width="124" height="18" align="right">September, 1991</td> </tr> <tr> <td width="388" height="18"><a href="adequate_systems.htm" target="main">How Adequate Are Existing Systems?</a></td> <td width="124" height="18" align="right">November, 1991</td> </tr> <tr> <td width="388" height="18"><a href="enhancing_agent_productivity.htm" target="main">Enhancing Agent Productivity</a></td> <td width="124" height="18" align="right">January, 1992</td> </tr> <tr> <td width="388" height="18"><a href="understanding_low_fare_searches.htm" target="main">Understanding Low Fare Searches</a></td> <td width="124" height="18" align="right">February, 1992</td> </tr> <tr> <td width="388" height="18"><a href="travelbase.htm" target="main">Understanding TravelBase</a></td> <td width="124" height="18" align="right">July, 1992</td> </tr> <tr> <td width="388" height="18"><a href="bad_data.htm" target="main">Bad Data Adds Up To Big Problems</a></td> <td width="124" height="18" align="right">December, 1992</td> </tr> <tr> <td width="388" height="18"><a href="cw.htm" target="main">Conventional Wisdom & Competitive Advantage</a></td> <td width="124" height="18" align="right">February, 1993</td> </tr> <tr> <td width="388" height="18"><a href="technology_competition_and_small.htm" target="main">Technology Competition and Small Companies</a></td> <td width="124" height="18" align="right">February, 1993</td> </tr> <tr> <td width="388" height="18"><a href="fare_simplification_simplified_nothing.htm" target="main">Fare Simplification Simplified Nothing</a></td> <td width="124" height="18" align="right">June, 1993</td> </tr> <tr> <td width="388" height="18"><a href="dont_lose_sleep.htm" target="main">Don't Lose Sleep Over Unproven Concepts</a></td> <td width="124" height="18" align="right">September, 1993</td> </tr> <tr> <td width="388" height="18"><a href="pcs_boost_productivity.htm" target="main">Do PCs Really Boost Productivity?</a></td> <td width="124" height="18" align="right">November, 1993</td> </tr> <tr> <td width="388" height="18"><a href="travel_24_hour_reservation_tech.htm" target="main">Travel 24-Hour Service Technology</a></td> <td width="124" height="18" align="right">April, 1994</td> </tr> <tr> <td width="388" height="18"><a href="distribution_system_evolution.htm" target="main">Distribution System Evolution</a></td> <td width="124" height="18" align="right">November, 1994</td> </tr> <tr> <td width="388" height="18"><a href="market_forces_and_agency_compet.htm" target="main">Market Forces and Agency Competitiveness</a></td> <td width="124" height="18" align="right">March, 1995</td> </tr> <tr> <td width="388" height="18"><a href="content_is_everything.htm" target="main">Content Is Everything: Even On The Internet</a></td> <td width="124" height="18" align="right">April, 1995</td> </tr> <tr> <td width="388" height="18"><a href="outsourcing_fever.htm" target="main">Outsourcing Fever: What Is Gained & Lost</a></td> <td width="124" height="18" align="right">May, 1996</td> </tr> <tr> <td width="388" height="18"><a href="internet_reality.htm" target="main">Internet Reality</a></td> <td width="124" height="18" align="right">January, 1997</td> </tr> <tr> <td width="388" height="18"><a href="considering_netscape.htm" target="main">Considering Netscape</a></td> <td width="124" height="18" align="right">March, 1997</td> </tr> <tr> <td width="388" height="18"><a href="why_use_a_ta.htm" target="main">Why Use A Travel Agent?</a></td> <td width="124" height="18" align="right">April, 1997</td> </tr> <tr> <td width="388" height="18"><a href="travel_press.htm" target="main">Travel Press and Technology Accountability</a></td> <td width="124" height="18" align="right">April, 1997</td> </tr> <tr> <td width="388" height="18"><a href="etdn_epilogue.htm" target="main">ETDN Epilogue</a></td> <td width="124" height="18" align="right">August, 1997</td> </tr> <tr> <td width="388" height="18"><a href="future_of_neutral_crs_technology.htm" target="main">Future of "Neutral" CRS Technology</a></td> <td width="124" height="18" align="right">September, 1997</td> </tr> <tr> <td width="388" height="18"><a href="travel_distribution_intermediaries.htm" target="main">Travel Distribution Intermediaries</a></td> <td width="124" height="18" align="right">December, 1997</td> </tr> <tr> <td width="388" height="18"><a href="future_of_the_crs.htm" target="main">Future of the CRS</a></td> <td width="124" height="18" align="right">January, 1998</td> </tr> <tr> <td width="388" height="36"><a href="tias_5_year_travel_e.htm" target="main">Comments on TIA's 5 Year Travel E-Commerce Forecast</a></td> <td width="124" height="36" align="right">February, 1998</td> </tr> <tr> <td width="388" height="18"><a href="understanding_the_cyber_society.htm" target="main">Understanding The Cyber Society</a></td> <td width="124" height="18" align="right">March, 1998</td> </tr> <tr> <td width="388" height="18"><a href="hotel_valhalla.htm" target="main">Hotel Valhalla</a></td> <td width="124" height="18" align="right">March, 1998</td> </tr> <tr> <td width="388" height="36"><a href="electronic_distribution.htm" target="_top">New Tools For Travel Agents: Electronic Distribution & Emerging Strategies</a></td> <td width="124" height="36" align="right">March, 1998</td> </tr> <tr> <td width="388" height="18"><a href="y2k.htm" target="main">Understanding Year 2000 Problems</a></td> <td width="124" height="18" align="right">March, 1998</td> </tr> <tr> <td width="388" height="18"><a href="preview_travel_financial_results.htm" target="main">Comments on Preview Travel Financial Results</a></td> <td width="124" height="18" align="right">April, 1998</td> </tr> <tr> <td width="388" height="18"><a href="electronic_ticketing_conspiracie.htm" target="main">Electronic Ticketing Conspiracies</a></td> <td width="124" height="18" align="right">May, 1998</td> </tr> <tr> <td width="388" height="18"><a href="finding_online_travel_deals.htm" target="main">Finding Online Travel Deals</a></td> <td width="124" height="18" align="right">June, 1998</td> </tr> <tr> <td width="388" height="18"><a href="its_that_old_fashioned_service.htm" target="main">It's That Old Fashioned Service</a></td> <td width="124" height="18" align="right">June, 1998</td> </tr> <tr> <td width="388" height="18"><a href="compensation_in_travel_is.htm" target="main">Compensation In Travel IS</a></td> <td width="124" height="18" align="right">June, 1998</td> </tr> <tr> <td width="388" height="17"><a href="online_entertainment.htm" target="main">Online Entertainment's Lessons For Travel</a></td> <td width="124" height="17" align="right">August, 1998</td> </tr> <tr> <td width="388" height="18"><a href="improving_travel_research.htm" target="_top">Improving Travel Research</a></td> <td width="124" height="18" align="right">January, 1999</td> </tr> <tr> <td width="388" height="18"><a href="where_are_the_trade_groups.htm" target="main">Where Are The Trade Groups?</a></td> <td width="124" height="18" align="right">April, 1999</td> </tr> <tr> <td width="388" height="18"><a href="online_travel_sales_competition.htm" target="main">Online Travel Sales Competition</a></td> <td width="124" height="18" align="right">May, 1999</td> </tr> <tr> <td width="388" height="18"><a href="crs_as_public_companies.htm" target="main">The CRS As Public Companies</a></td> <td width="124" height="18" align="right">May, 1999</td> </tr> <tr> <td width="388" height="18"><a href="too_late_for_online_agencies.htm" target="main">Too Late For Online Agencies?</a></td> <td width="124" height="18" align="right">August, 1999</td> </tr> <tr> <td width="388" height="18"><a href="cyber_doom_delayed_again.htm" target="main">Cyber-Doom Delayed Again</a></td> <td width="124" height="18" align="right">September, 1999</td> </tr> <tr> <td width="388" height="18"><a href="etravel_is_a_great_business.htm" target="main">E-Travel Is A Great Business ...</a></td> <td width="124" height="18" align="right">September, 1999</td> </tr> <tr> <td width="388" height="18"><a href="open_crs_platform.htm" target="main">The Open CRS Platform</a></td> <td width="124" height="18" align="right">September, 1999</td> </tr> <tr> <td width="388" height="18"><a href="cyber_doom_wizards.htm" target="main">Cyber-Doom Wizards</a></td> <td width="124" height="18" align="right">November, 1999</td> </tr> <tr> <td width="388" height="18"><a href="it_dont_add_up.htm" target="main">It Don't Add Up ...</a></td> <td width="124" height="18" align="right">November, 1999</td> </tr> <tr> <td width="388" height="18"><a href="electronic_free_market.htm" target="main">The Electronic Free Market</a></td> <td width="124" height="18" align="right">December, 1999</td> </tr> <tr> <td width="388" height="18"><a href="y2k_reconsidered.htm" target="main">Y2K Reconsidered (Or "Tell Me How Awful It Is Again ..."</a></td> <td width="124" height="18" align="right">December, 1999</td> </tr> <tr> <td width="388" height="18"><a href="technology_gadgets.htm" target="main">Technology Gadgets</a></td> <td width="124" height="18" align="right">April, 2000</td> </tr> <tr> <td width="388" height="18"><a href="prod_improvements.htm" target="main">Elusive Productivity Improvements</a></td> <td width="124" height="18" align="right">September, 2000</td> </tr> <tr> <td width="388" height="18"><a href="data_warehousing.htm" target="main">Data Warehousing in Travel Distribution</a></td> <td width="124" height="18" align="right">February, 2001</td> </tr> <tr> <td width="388" height="18"><a href="unknown_electronic_travel_client.htm" target="_top">The Unknown Electronic Travel Customer</a></td> <td width="124" height="18" align="right">July, 2001</td> </tr> <tr> <td width="388" height="18"><a href="log_cabin.htm" target="main">Log Cabin Travel Distribution</a></td> <td width="124" height="18" align="right">August, 2001</td> </tr> <tr> <td width="388" height="18"><a href="so_what_do_i_do_now.htm" target="main">So What Do I Do Now?</a></td> <td width="124" height="18" align="right">September, 2001</td> </tr> <tr> <td width="388" height="18"><a href="are_travel_agents_becoming_extint.htm" target="main"> Are Travel Agents Becoming Extinct?</a></td> <td width="124" height="18" align="right">March, 2002</td> </tr> </table> </div>    <p align="center"> </td></tr></table><table border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td> <p align="center"> </p> <div align="center"> <table border="1" cellpadding="3" style="border-collapse: collapse" cellspacing="0"> <tr> <td width="100%"> <p align="center"><font size="1" face="Arial, Helvetica"> <a target="_top" href="search.htm">Search</a> | <a target="_top" href="info/_weklqwl_40420lftfvpZ.htm">Contact Us</a> | <a target="_top" href="partners.htm">Partners</a> | <a target="_top" href="travel_pr.htm">Travel PR</a> | <a target="_top" href="bookstore/bookstore.htm">Bookstore</a> | <a target="_blank" href="http://www.wardell.org/hosting/index.html">Hosting</a> | <a target="_top" href="http://www.dw-jotd.com">Joke of the Day</a></font></td> </tr> <tr> <td width="100%"> <p align="center"><font size="1" face="Arial"> <a target="_top" href="consulting.htm">Consulting Services</a> | <a target="_top" href="government.htm">Government</a> | <a target="_top" href="biography.htm">Biography</a> | | <a target="_top" href="positivespace/ps.htm">PositiveSpace</a> | <a target="_top" href="subscriptions.htm">Subscriptions</a> | <a target="_top" href="technotes/technotes.htm">TechNotes</a> | <a target="_top" href="presentations.htm">Presentations</a> | <a target="_top" href="publicat.htm">Library</a> | <a target="_top" href="http://www.wardell.org/conference/index.html">Seminars</a></font></td> </tr> <tr> <td width="100%" align="center"> <applet code="fphover.class" width="150" height="10"> <param name="hovercolor" value="#FF6633"> <param name="target" value="_blank"> <param name="bgcolor" value="#FFFFFF"> <param name="font" value="Helvetica"> <param name="fontstyle" value="regular"> <param name="effect" value="glow"> <param name="fontsize" value="9"> <param name="text" value="| Interactive Business Card |"> <param name="textcolor" value="#3333CC"> <param name="url" valuetype="ref" value="http://www.e-business-card.net/tech/index.html"> </applet> </td> </tr> </table></div> <p align="center"> </p> <div align="center"> <table border="0" cellpadding="3" cellspacing="0" style="border-style:groove; border-collapse: collapse; padding-left:4; padding-right:4; padding-top:1; padding-bottom:1" id="AutoNumber1"> <tr> <td align="center" rowspan="5"> <p align="center"><img border="0" src="images/ribbon.gif" width="61" height="100"></td> <td align="center"><em><font face="Arial" size="1" color="#3333CC">Copyright © 1974 - 2008 by David J. Wardell.  All Rights Reserved</font></em></td> </tr> <tr> <td align="center"><em><font face="Arial" size="1" color="#3333CC">Revised: Saturday, January 12, 2008 02:34:12 PM </font> </em></td> </tr> <tr> <td align="center"> <applet code="fphover.class" width="200" height="10"> <param name="hovercolor" value="#FF6633"> <param name="effect" value="glow"> <param name="font" value="Helvetica"> <param name="fontstyle" value="regular"> <param name="fontsize" value="10"> <param name="text" value="| Terms and Conditions of Use |"> <param name="target" value="_blank"> <param name="url" valuetype="ref" value="info/terms_and_conditions_of_use.htm"> <param name="textcolor" value="#3333CC"> </applet></td> </tr> <tr> <td align="center"> <applet code="fphover.class" width="100" height="10"> <param name="hovercolor" value="#FF6633"> <param name="effect" value="glow"> <param name="font" value="Helvetica"> <param name="fontstyle" value="regular"> <param name="fontsize" value="10"> <param name="target" value="_blank"> <param name="url" valuetype="ref" value="info/privacy_notice.htm"> <param name="text" value="| Privacy Notice |"> <param name="textcolor" value="#3333CC"> </applet></td> </tr> <tr> <td align="center"> <applet code="fphover.class" width="100" height="10"> <param name="hovercolor" value="#FF6633"> <param name="effect" value="glow"> <param name="font" value="Helvetica"> <param name="fontstyle" value="regular"> <param name="fontsize" value="10"> <param name="target" value="_blank"> <param name="text" value="| Contact Us |"> <param name="url" valuetype="ref" value="info/_weklqwl_40420lftfvpZ.htm"> <param name="textcolor" value="#3333CC"> </applet></td> </tr> </table></div> <p align="center"> </p> </td></tr></table></body>