Beginning August 1, 2003 David Wardell's Technical Reality became the publisher and operator of PositiveSpace.  We are excited about adding PositiveSpace to our suite of publications and about expanding our outreach within all phases of the travel community. Click here to read the PositiveSpace press release announcing this event.

Technical Reality publishes a series of professional electronic e-mail-based newsletters for the travel and transportation industry.  Each has unique editorial and readership characteristics and three are available, either separately or in combination, for advertising.

• PS Inform - An industry news headline service that distributes 3 to 6 short summaries each business day covering events of importance to the front-line travel distribution and the travelers they serve. The essence of PS Inform is timeliness and relevancy. Published since November 1998, PS Inform is read by travel agents, corporate travel managers, and others involved in making service decisions on behalf of travelers.

• PS Connect - A periodic educational newsletter that addresses industry issues, provides expert answers to questions submitted by members, publishes results from PositiveSpace member polls, product discussions and case studies, and more. Published since June 1998, PS Connect has broad editorial appeal and is read by travel distribution managers (agency and corporate), industry suppliers, journalists, and others interested in topical industry discussions.

• TechNotes - David Wardell's travel business and technology strategy newsletter, containing incisive, leading-edge commentary of interest to travel industry decision-makers of all descriptions.  Published since 2000, TechNotes has among the most comprehensive list of key decision-makers and senior executives of any industry newsletter.

Circulation

Current estimated circulation and estimated monthly messages for Technical Reality's electronic newsletter publications as of August 1, 2003

The Technical Reality Difference

Finding the way to market your product to a broad travel industry audience within an affordable budget is challenging. Technical Reality, through its targeted Internet communication vehicles, offers a solution. We have advertising ideas that meet a variety of budgets and, because our readers see multiple messages from us within a brief time window, you have the multiple exposures before your customer that it usually takes before they become aware of you and your product.

Technical Reality differs from other electronic media publications in several key ways:

• Our readership is 100% opt-in and is highly motivated, focused, and involved in the material we submit.

• We are well-known and widely respected throughout the travel industry, and particularly within all aspects of the distribution community.

• We have a history of insightful, leading-edge publication focusing upon travel industry issues in all major trade publications, electronic and print, and a wide variety of respected news and consumer settings, including such prestigious publications as The Economist.  We are among the most notable names in travel distribution publishing and enjoy the long-standing trust of our readers.

• Our publications are read by educated, upscale travel professionals, who are determined to stay on top of the news, be part of a close-knit community, and read articles that motivate, educate and inform them. Daily e-mails are sent to nearly 15,000 readers and the number of subscribers is growing at a rate of between one and two percent a week.  Special, educational and informational publications are distributed periodically, carrying material written by many of the foremost experts in the industry.

• Our electronic publications are among the most closely read and widely followed in the industry. Our readers include:

• Corporate travel management companies of all sizes and descriptions

• Online travel companies

• GDS and travel technology companies

• Travel suppliers, airlines, hotel companies, and other vendors

• Independent travel agencies, home-based agents and outside/independent sellers of travel

• Among our publications are those read by senior executives, consultants, and analysts throughout the travel industry.  We can target a select audience based upon your requirements.

Technical Reality's readers are highly motivated travel professionals who see themselves as contributing to the world in which they live and to their chosen industry. They are computer owners and generally much more focused upon electronic media, tools, and devices than is the general populace. They are used to getting their news and products from The Internet.  Your customers associate your products with the places you advertise, and Technical Reality routinely features unparalleled excellence in writing.

Advertising

Advertising possibilities in our publications include:

• Sponsoring daily e-mail broadcasts (targeted by publication or across several publications) in connection with news or editorial material.

• Purchasing exclusive direct e-mail broadcasts in PS Connect.

• Sponsoring special PS Connect or TechNotes issues containing unique editorial material.

• Purchasing run-of-site banners and/or buttons, interstitial ads and having your logo on the “Sponsors” page.

The best way to put your product before our audience is through multiple exposures. We can help you design the best plan to meet your needs. Our services include creation of buttons, banners and written content.  We are able to track several numbers to help you evaluate the effectiveness of your ad campaign.

Please contact us and let us help you build your business by introducing you to our readers. Use the button below to download Technical Reality's current rate card.