INTRODUCTION

THE ELECTRONIC SALES PROPOSITION

ONLINE TRAVEL SALES (GRAPHIC)

OAG ELECTRONIC EDITION

ONLINE MERCHANDISING (GRAPHIC)

CUSTOMER PREMISES

UNITED CONNECTION

CORPORATE PREMISES

VENDOR PREMISES

A PRIORI REASONING

WHAT DO CUSTOMERS REALLY WANT?

NOBODY KNOWS

THE GREAT EQUALIZER?

DISINTERMEDIATION

ON-LINE SELLING

SUCCESSFUL BUSINESS MODELS

CONSUMER RESEARCH

CUSTOMER SERVICE

ADVERTISING DEVELOPMENT

SERVICE INTEGRATION

QUALITY IS KEY

MISSION DEFINITION

SUMMARY