Still the Best: Why Travel Agents Can Win the Battle for Customers Every Time

Why Travel Agents Can Win the Battle for Customers Every Time

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The Online Business Proposition

Summary

Suppliers, consumers, and pundits frequently have unrealistic expectations from online travel.

Online travel sales have been so successful partly because of the public's fascination with the travel planning process, and partly owing to the failures of the historic distribution system.

While the online sales mechanism is not in doubt, the specific business models of most travel sellers are unproven.

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