Why Travel Agents Can Win the Battle for Customers Every Time
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Still the Best:
Why Travel Agents Can Win the
Battle for Customers Every Time
Online Seminar
Presented by Travel Industry Expert
David J. Wardell
$39.95 Tuition
Special Discounted Price for
Technical Reality and
PositiveSpace Subscribers
In addition to the presentation online presentation, you will receive a CD containing the complete discussion, together with other reference materials, which you can play on any PC or share with co-workers.
Technical Reality and PositiveSpace are pleased to announce the latest in a series of unprecedented and timely online seminars on key industry events. By employing current online technologies, you'll benefit from the best in leading-edge operational and strategic insights while never leaving your office.
Please accept our invitation to view this online presentation now or at your later convenience, at a special savings available only to subscribers to Technical Reality and PositiveSpace publications.
The appropriate role of travel agency-based distribution for the consumer, and how best to convey this message to your own customers to keep them coming back.
The winning components of a successful strategy to compete with major online travel distributors, vendor-direct programs, and agencies who are unprepared for today's travel marketplace.
How agencies must change their current business strategies and operational practices to remain competitive.
How most travel industry vendors perceive travel agents and their role, and why this should influence your own business strategy.
How you can establish the products and services that your customers value most--and properly package them to build sustainable, winning relationships.
Common complaints about travel agencies ("I found my cruise for 30% less online") and how to effectively deal with them.
Why most major agencies have failed to come to terms with the online and vendor-direct threats--and what this means for them and the industry.
Click Here For Seminar Fast Facts!
Are you weary of travel agents being considered an expendable part of the travel distribution system? Perhaps you realize that agents continue to deliver value to their customers that the online portals, vendor "book direct" sites, "auction" sellers, and the so-called "new economy" can't touch, but you've never been sure how to explain where that value is found or how to explain it to your customers.
Even most major agencies are challenged to develop effective strategies to retain their customers, expand their markets, and effectively develop their service approach in a world where online selling appears so formidable.
This discussion centers on practical strategies that agencies of all sizes and descriptions must know to compete effectively. Central to the discussion is the role of online technology and operations, and how the online value proposition is used and abused in travel distribution.
All types of non-traditional competitive challenges are considered and a suggested framework for evaluating their effects on any travel business and forming responses that continue to win customer loyalty.
A summary of where travel distribution is headed over the short term and into the future is also included, together with an assessment of whether travel agencies are really part of a "sun-setting industry."
DID YOU KNOW, FOR INSTANCE:
Most major travel industry vendors make certain fundamental strategic assumptions about the role and efficacy of their available distribution channels--and most of these assumptions are wrong.
The media and almost every travel industry observer assume that the best prices are to be found online somewhere--yet it can be shown that this is usually not true.
How to explain to your customers that, if they really want to lower their travel costs, the place to start isn't online.
How travel management companies handle their internal cost control issues, such as through foreign outsourcing, will have a profound impact on their customers and potentially create important opportunities for their competitors.
Travel agency managers and principals who are concerned about the current business environment and how they'll remain operationally and financially competitive.
Independent agents who want to understand the challenges facing the travel industry today and the opportunities these create.
Corporate travel managers who need to understand the fundamental operational, financial, and customer service changes industry events will cause.
Industry suppliers, consultants, and analysts who want to appreciate the inevitable business and especially technological changes caused by today's business environment.
Anyone interested in a short and long-term strategic outlook on travel distribution, with an emphasis upon emerging opportunities.
Please sign-up to view this unique event today, and take advantage of the special promotion. Remember, subscribers to Technical Reality and PositiveSpace publications receive a special discount.
Thank you for your support!
