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You've heard about the money travel buyers can save by making
their own reservations, and you've listed to sales promotions and seminars
describing how that happens. People mention "mandated usage," firing
their agencies or corporate travel departments, and the "big money" that
results. You may have seen reports that describe the technical details
of the major travel self-booking products.
If you've explored the possibilities in any depth, you also
heard corporate travel managers complain about usability, how their costs
really went up, and the challenge of delivering what travelers really want
to buy.
This report is your essential resource to sort through these
contradictions and arrive at a successful self-booking strategy based upon
what is really possible and what you must do to take advantage of the available
opportunities. Written by
David J. Wardell and based
upon his extensive experience in self-booking strategy, project design,
operations, and customer management, you'll gain insights into this emerging
area of the travel industry that are not available elsewhere at any price.
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