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 Among
the pervasive attitudes of the computer industry is one which says that
devotion to technology must be complete—even if excellence means that products
or services are unusable or never introduced because they are not yet perfect.
An equally unbalanced counter-argument is that products must be usable and
practical before all else—including whether or not they are good for anything.
Advocated in practice if not openly by many computer developers,
these practices illustrate many technology users’ challenge:
“How can l select products that are truly appropriate
for my needs? If neither position is reasonable, how can I recognize
companies practicing either, and where is the balance between technology
and practicality?”
For better or worse, technology and its appropriate use
largely defines what competition is all about. This applies to the largest
and the smallest of agencies—all are inundated by information and the need
to transform it into effective customer service.
This report is your essential resource to sort through these
contradictions and develop your own, successful travel industry-focused
technology strategy. Whether you are a travel industry supplier, consumer,
travel manager, travel distributor, consultant, or analyst, this concise
report points you to what is really possible and what you must do to take
advantage of the available opportunities. Written by
David J. Wardell and based
upon his extensive experience in all phases of travel distribution technology,
you'll gain insights into this essential area that are not available elsewhere
at any price.
Throughout the report are key suggestions as to what you
can do now to improve your own technology "Leading Edge."
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