|
Technical Reality Publications
Part of keeping current is adding essential publications to your library. In
addition to recommending several widely available titles, Technical Reality is
now publishing specialized reports designed specifically for the key strategic
decisions you're called upon to make in business.
These are your keys to incisive, thoughtful, and "no-nonsense"
reports on key travel industry and business topics. Free from sponsorship
or underwriting by businesses or groups affected by the outcome of the research,
these reports spell out the key issues clearly, in plain language and complete independence.
You'll value these reports when you move beyond magazine articles,
endless self-serving seminars, and company promotional material and you're ready
for an objective, independent view on topics tied to your bottom-line.
Purchasing Procedures
All purchases are automatically handled through
PayPal, Inc., the leading online
payment processing service with over 10 million members and 20,000 participating
web sites. PayPal offers
secure transaction processing, so confidential financial data such as credit card
numbers are completely protected. Plus,
PayPal put you in control with
multiple payment options including major credit cards and electronic debits to your
checking account.
If you have not used
PayPal before, when you press
the "Click Here To Buy" button, you will be asked to complete a quick,
one-time set-up process that tells
PayPal who you are and what
payment method you prefer.
Invoice For Corporate Purchases
|
 |
Please request an invoice for any of the publications on this page if you are unable to make an online payment
because your employer requires an invoice for this type of business expense.
Your purchase will be forwarded by e-mail once the invoice has been processed. |
The Leading Edge
|
|
|
|
|
|
 Among
the pervasive attitudes of the computer industry is one which says that
devotion to technology must be complete—even if excellence means that products
or services are unusable or never introduced because they are not yet perfect.
An equally unbalanced counter-argument is that products must be usable and
practical before all else—including whether or not they are good for anything.
Advocated in practice if not openly by many computer developers,
these practices illustrate many technology users’ challenge:
“How can l select products that are truly appropriate
for my needs? If neither position is reasonable, how can I recognize
companies practicing either, and where is the balance between technology
and practicality?”
For better or worse, technology and its appropriate use
largely defines what competition is all about. This applies to the largest
and the smallest of agencies—all are inundated by information and the need
to transform it into effective customer service.
This report is your essential resource to sort through these
contradictions and develop your own, successful travel industry-focused
technology strategy. Whether you are a travel industry supplier, consumer,
travel manager, travel distributor, consultant, or analyst, this concise
report points you to what is really possible and what you must do to take
advantage of the available opportunities. Written by
David J. Wardell and based
upon his extensive experience in all phases of travel distribution technology,
you'll gain insights into this essential area that are not available elsewhere
at any price.
Throughout the report are key suggestions as to what you
can do now to improve your own technology "Leading Edge."
|
How To Receive Your Copy Now
|
|
|
Purchase your copy today and lock-in the special price
of USD $9.95. The report is published in Adobe eBook format and can
be viewed or printed with the
free Adobe eBook reader. |
 |
Your copy may be downloaded immediately upon processing of your
payment. |
Successful Self-Booking
|
|
|
|
|
|
You've heard about the money travel buyers can save by making
their own reservations, and you've listed to sales promotions and seminars
describing how that happens. People mention "mandated usage," firing
their agencies or corporate travel departments, and the "big money" that
results. You may have seen reports that describe the technical details
of the major travel self-booking products.
If you've explored the possibilities in any depth, you also
heard corporate travel managers complain about usability, how their costs
really went up, and the challenge of delivering what travelers really want
to buy.
This report is your essential resource to sort through these
contradictions and arrive at a successful self-booking strategy based upon
what is really possible and what you must do to take advantage of the available
opportunities. Written by
David J. Wardell and based
upon his extensive experience in self-booking strategy, project design,
operations, and customer management, you'll gain insights into this emerging
area of the travel industry that are not available elsewhere at any price.
|
How To Reserve Your Copy Now
|
|
|
Reserve your copy today and lock-in the special price
of USD $295.00. The report is published in Adobe eBook format and
can be viewed or printed with the
free Adobe eBook reader.
Delivery will be during September, 2003. Your pre-publication order
will be delivered electronically in advance of this critical report becoming
generally available. If the report is delayed for any reason,
you'll be offered a full refund--no questions asked.
|
|
