Among the pervasive attitudes of the computer industry is one which says that devotion to technology must be complete—even if excellence means that products or services are unusable or never introduced because they are not yet perfect. An equally unbalanced counter-argument is that products must be usable and practical before all else—including whether or not they are good for anything.
Advocated in practice if not openly by many computer developers, these practices illustrate many technology users’ challenge:
“How can l select products that are truly appropriate for my needs? If neither position is reasonable, how can I recognize companies practicing either, and where is the balance between technology and practicality?”
For better or worse, technology and its appropriate use largely defines what competition is all about. This applies to the largest and the smallest of agencies—all are inundated by information and the need to transform it into effective customer service.
This report is your essential resource to sort through these contradictions and develop your own, successful travel industry-focused technology strategy. Whether you are a travel industry supplier, consumer, travel manager, travel distributor, consultant, or analyst, this concise report points you to what is really possible and what you must do to take advantage of the available opportunities.